Friday, February 13, 2009

Interactive Video Advertising- INNOVID -

Going beyond conventional video limits.. That's how they identify themselves.. What they do is basically interactive video advertising.  The static format of video integrates with the interactivity of the web. The way of brand and ad experience will surely change..

Here check it out:  www.innovid.com      

It's pretty cool to see what Flash is all capable..

When I first opened the page I thought the guy in the video is going to click on the wall, but he didn't :) After waiting a while (actually a long while) I finally thought to drag my cursor on the red spot and realized its interactive !
I was totally amazed to figure out a video could be interactive and looked over all other pages, the same video keeps playing in a loop but the background changes interactively. You can click on the buttons inside the video and go to different pages. The second yellow room is a pong game, it took me a while it's pretty tough :))

This is the link for ad gallery in case you missed it: www.innovid.com/gallery.php

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